Fractional AI Lead

External leadership for your go-to-market team: clear AI roadmap, effective sales and marketing workflows, and measurable results.

Your Fractional AI Lead—
s for 2–12 months

Operational management of your GTM AI transformation | 2–3 days/week | Remote-first, GDPR-compliant
GTM process & roadmap: current situation analysis , tool audit, quick wins & strategy
Tooling & implementation: selection , introduction, documentation (e.g., LeadFlow AI, CRM integrations, SEO automation)
Enablement: Workshops , playbooks, training (making the sales and marketing team truly productive)
Pilot & rollout: A/B testing , process integration, change management
KPI & ROI tracking: dashboards , reviews, clear management reports

Packages & Prices

Fractional = fixed reserved capacity (min. Ø 2 days/week) + implementation & enablement – initial 2 months, then monthly cancellation possible. Tools/licenses are paid for by the customer.
Fractional AI Lead Core
For a clear AI focus and rapid AI rollout. (Ø 2 days/week)
€7,990 per month plus VAT.
Go-to-market AI analysis & roadmap
2–3 sales AI workflows live in 4–8 weeks
4–5 enablement sessions for the sales team
Weekly sparring ( once a week)
Prioritization, buy-in, change support
GDPR-compliant implementation
Your GTM-AI will be up and running after 4–8 weeks – with real results instead of pilot theater.
Initially 2 months, thereafter cancellable on a monthly basis. Tools/licenses sold separately.
Fractional AI Lead Pro
For speed, scaling, and team penetration. (Ø 3 days/week)
€10,990 per month plus VAT.
Included (everything from Core, plus):
More parallel workflows ( inside sales, field service, marketing interfaces)
Rollout to multiple ICPs / regions / personas
More training & tighter scheduling ( e.g., updates twice a week)
KPI board + structured monthly reporting
LeadFlow Pro Setup + Operate package included
Early governance and standards for sales AI
Your GTM-AI will be up and running after 4–8 weeks – with real results instead of pilot theater.
Initially 2 months, thereafter cancellable on a monthly basis. Tools/licenses sold separately.
Fractional AI Lead Custom
For multiple BUs, governance, onsite quotas.
upon request
For complex setups:
EU-only stack optional, extended compliance/reporting & approval processes
Onsite quotas & dedicated project management
Scope & price after briefing
For organizations that want to holistically embed AI in GTM.
Initially 2 months, thereafter cancellable on a monthly basis. Tools/licenses sold separately.

Use cases

Examples of AI-supported go-to-market systems ( )
AI Sales Copilot (Briefing → Notes → Follow-up)
1-minute briefing from CRM + web signals, followed by notes/voice memo: CRM log, follow-up & next steps.

Result: Less admin, better call quality, faster follow-up, consistent communication.
Account Health & Potential (Predictive Value + Churn/Upsell)
AI predicts customer potential (12–24 months) and identifies risk/upsell signals based on history, segment, usage/order patterns.

Result: Focus on high-value accounts, early countermeasures, targeted growth campaigns.
Next best action / Recommendations
Recommendation system suggests suitable products, bundles, promotions, or special offers for each customer based on similar customer profiles and purchasing patterns

Result: Faster, more relevant suggestions, higher shopping cart values, better conversion rates.
AI Sales Trainer (Roleplay & Feedback Loop)
AI simulates realistic customer conversations (e.g., bar/hotel) for new products and objection handling—including a short scorecard and feedback.

Result: Faster onboarding, consistent conversation quality, less coaching effort in the team.
AI Enablement Suite (Playbook + Sales Trainer)
"Ask-Sales" knowledge assistant + AI role plays: product knowledge, conversation guides, objection handling – including scorecard & feedback at regular training intervals.

Result: faster onboarding, uniform standards, less coaching effort.
Outlet Discovery & Market Analysis (Lead/Outlet Research)
Automated research of new outlets (e.g., bars, hotels, events, retail) including data enrichment, qualification, and prioritized visit list.

Result: More qualified targets, less research effort, clear focus.
Trend & Area Insights
Weekly evaluation of visit/sales data: patterns, opportunities, and deviations by region/segment—including recommendations for action.

Result: early market signals, more targeted measures, better control.
AI Enablement for Launches (Playbook + Sales Trainer)
Playbook for new products + role-play training (critical customer) including scorecard/feedback – tailored to outlet types and channels.

Result: Faster introduction, more confident argumentation, consistent implementation in the field.

Live, remote, and to the point: This is how we work together

Analysis & Prioritization
Target vision, approaches, and sales and/or marketing processes—AI analysis of the current situation and launch of your roadmap. Understanding everyday GTM (inside + field), prioritizing top time wasters and quick wins.
Enablement & Tool Use
We make the GTM team AI-ready and introduce practical sales tools – GDPR-compliant and productive.
Implementation & Iteration
Introduction, testing, fine-tuning—AI workflows are firmly anchored in the process.
Reporting & Decisions
Introduction, testing, fine-tuning—AI workflows are firmly anchored in the process.

Book an appointment to find out more now